One of the nation's favourite comedians and impressionists, Rory Bremner, today announced he will be teaming up with the England and Wales Cricket Board and fronting a festival which will see a host of comedians visiting Friends Life t20 games across the country.
Rory Bremner's 'Stand Up for Friends Life t20' tour will spearhead a wider marketing campaign by the ECB entitled 'Something Completely Different' which will see the Friends Life t20 competition launched in a fun, fresh and exciting way to bring even more fans to the tournament - which celebrates its 10th anniversary this year.
Taking place from June 21 to July 8, the tour will bring together two of the nation's favourite pastimes - cricket and comedy - with every first-class county receiving a visit from a comedian at a t20 match.
Comedians Jimmy McGhie, Paul Sinha, Rob Beckett, Stu Goldsmith and Chris Martin will each attend a game over the two-week period where they will interact with the crowd via the tannoy, pose for pictures with fans and inject fun and laughter into the match-day experience.
The 'Stand Up for Friends Life t20' tour will culminate in Cardiff on August 25 when keen cricket fan Bremner will attend t20 Finals Day and perform a selection of his legendary impressions of some of the nation’s best-loved cricketing names.
Going to any one of the 18 counties for a Friends Life t20 game is a fun, social and exciting experience and for two weeks there's going to be even more of a spectacle on your doorstep. So make sure you don't miss it and 'Stand Up for Friends Life t20'.
Bremner said: “Cricket and comedy go well together, as anyone who has seen me play will testify!
“Twenty20 cricket has been one of the game’s great success stories in the last few years and I hope this campaign will continue the great work of bringing cricket to a wider audience.
“The comedians will bring yet more entertainment to the games and I can't wait for the campaign to get under way.”
Steve Elworthy, ECB spokesperson, said: “The 'Something Completely Different' theme aims to put the fun of being with your friends and family and leaving with some great memories at the heart of your summer.
“We cannot think of a better way to do this than to bring comedy to cricket to enhance what is already a fantastically unique matchday experience, and we have some great comedic names on board touring the grounds.
“We are extremely excited to have Rory on board and are thoroughly looking forward to his 'Stand Up for t20 Tour' kicking off.”
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